Discover Narita Beyond: Your Gateway to Local Japan!

Ritsuko

July 30, 2025

Experience the Rich Culture and Hidden Gems Around Narita Airport

Discover Narita Beyond: Your Gateway to Local Japan!

Discover Narita Beyond: Your Gateway to Local Japan! An exciting new travel experience awaits you! On August 1, 2025, NARITA BEYOND, an inbound tourism gateway, will officially open its doors on the first floor of Terminal 1‘s Central Building at Narita International Airport.

This innovative hub aims to connect international visitors directly with the captivating local regions surrounding the airport. Indeed, the NAA Group is dedicated to maximizing the synergy between Narita Airport and the rich resources of these communities. Consequently, NARITA BEYOND represents a significant step in this regional revitalization effort.

Immerse Yourself in Japanese Beauty

As visitors step inside, NARITA BEYOND offers a vibrant space. Here, prefectures, cities, towns, and local businesses will showcase the tourism spots, cultural highlights, and local products of the airport’s surrounding areas. So, more than just an information center, it’s an immersive environment designed to stimulate your five senses.

Imagine a space sprinkled with “Japanese beauty,” inspiring you to “want to visit,” “want to experience,” and “want to taste.” Ultimately, NARITA BEYOND promises to enrich your journey and add unforgettable moments to your Japanese adventure.

A Grand Opening Celebration

To celebrate its grand opening, NARITA BEYOND will host a special event from August 1st to August 8th. Furthermore, this exciting event features six Chiba Prefecture sake breweries offering sake tastings, alongside local product samples and valuable regional tourism information. Moving forward, the NAA Group will continue collaborating with local communities and Narita Airport to create and deliver new attractions. This effort significantly contributes to the revitalization of the surrounding areas and beyond.

NARITA BEYOND’s Top 3 Features:

Immersive Promotion Space: This dynamic area, situated where many arriving passengers pass through, provides a multi-sensory experience for promotions.
Convenient Vending Machines: Directly purchase local products showcased within the promotion space.
Relaxation and Planning Hub: Find tourist brochures for your next adventure and enjoy a comfortable resting space.

“Japanese Beauty” Throughout NARITA BEYOND

Indeed, NARITA BEYOND is more than just a gateway; it’s a new information and exchange space blending Japanese tradition with modern design. As you explore, you’ll discover “Japanese beauty” woven into every detail:

Lanterns: Warm, inviting shapes crafted by artisans with 300 years of history, featuring hand-painted characters and illuminated displays.
Long Noren (Curtains): Gradients express the gentle sway of the wind and the softness and depth of the space.
Sunshade Noren: Auspicious patterns like “Egsumi-mon” (eternal mist pattern) and “Seigaiha” (ocean wave pattern), symbolizing eternity, and “Asanoha” (hemp leaf pattern), representing prosperity, adorn these beautiful curtains.
Pamphlet Racks: Feature the “Ajiro” (wickerwork) pattern, symbolizing “warding off evil” and “a good catch.”
Event Fixtures: Three-dimensional representations of Narita-related patterns, inspired by the “Mimasu-mon” (triple square pattern).

Grand Opening Event: Sake to Chiba ~Find Your Favorite Chiba~

Therefore, don’t miss the special opening event!

Co-organizers: Narita Airport Utilization Council, Narita International Airport Corporation Cooperation: Chiba Prefecture Sake Brewers Association Dates: August 1 (Friday) – August 8 (Friday), 10:00 AM – 4:00 PM (Sake tasting: 11:30 AM – 12:30 PM, 1:30 PM – 3:30 PM)

Event Highlights: Discover the traditional Japanese sake brewing process, recognized as a UNESCO Intangible Cultural Heritage in December last year, with a history spanning over 500 years. During this event, six representative sake breweries from Chiba Prefecture will participate daily, offering tastings of various sake brands and introducing Japan’s brewing culture.

Furthermore, local governments from the airport area and other parts of the prefecture will share regional charms through product tastings and character greetings.

Please note, you can purchase some of the participating sake brands at the Chiba Trade Center on the 4th floor of Terminal 1’s Central Building during the event period.

Ready to explore the wonders beyond Narita Airport? We can’t wait to welcome you to NARITA BEYOND!

URL: https://www.narita-airport.jp/en/